Essay on Disney’s Entertainment Empire Exploiting Innocence

Disney is loved by millions of people around the world, but when it is exposed beyond the smiles and the music, Disney is far from being magical. When Americans are asked to describe Disney into words, majority would often reply with energetic responses, such as magical, imaginative, creative, and inspirational. Although Disney’s accomplishments dominated the world of fairy tales and fantasies, many people argue that Disney targeted innocent children for all the wrong reasons. Walt Disney developed his business into a multi-billion dollar television network, theme parks, motion pictures, vacation destinations and media corporations that carries his name. However, the controversial issues raised in Frank Zipes’ essay â€Å"Breaking the†¦show more content†¦Walt Disney abused his power in the media because he control multiple media outlets and basically shape reality for viewers. The documentary, The Mickey Mouse Monopoly: Disney Childhood and Corporate Powe r, further explain Disney’s representation of corporate power and entertainment by using romance as fantasy that doesn’t need to be questioned by anyone. Disney’s tactical way of appealing to majority allows our society to be blindsided by â€Å"special effects†, commercials, and magical aspect of Disney’s tales. Furthermore, Disney utilizes gender by applying sexual and erotic connotation that are observe by young children which are heavily emphasized in stories and fairy tales produced by Disney Productions. Zipes continues his argument towards Disney demonstrations of hyper sexualized images and reveals, â€Å"The carefully arranged images narrate through seduction and imposition of the animator’s hand and the camera† (Zipes 351). Zipes reminds us that Disney use delightful images, humorous figures and erotic or sexual signs to deprive the audience through the production and manipulation. Audiences can no longer visualize a fair y tale for themselves as when they read because pictures and film remove the audience from envisioning their own characters, roles, and desires. Once again Disney aims for young girls with their objectification of femininity in society by incorporatingShow MoreRelatedAnalysis Of Snow White And The Little Mermaid 2768 Words   |  12 Pages Peter Alilunas J412 5/5/15 J412 Midterm Prompt #1 The manufacture of fantasy is seen throughout each piece of Disney’s work. Whether it is magical powers or a happily ever after ending, Disney never fails to promote unrealistic and fantastical ideas. The manufacture of fantasy is seen in the very first seconds of Disney films. In Snow White and The Little Mermaid, there is a common theme of fantasy that is portrayed throughout the films. The fantasy of beauty as a source of power and envy playsRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagescoercive dimension of management accounting, embodied in the working and day-to-day lives of individuals, resonates in the comments by Boland (1987: 272) on this particular genre of management accounting research: It should shatter the feelings of innocence and neutrality we all prize so deeply. Most of all, it should help us ask: what are we doing when we do cost accounting? 3.8 Latourian frame Interesting constructions of management accounting practice have also been provided by researchers mobilizingRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesgroups associated with the organization wish to achieve? Strategic choice has three aspects: âž ¡ The generation of strategic options, which should go beyond the most obvious courses of action âž ¡ The evaluation of strategic options, which may be based on exploiting an organization’s relative strengths or on overcoming its weaknesses âž ¡ The selection of a preferred strategy which will enable the organization to seize opportunities within its environment or to counter threats from competitors. 12 S T R